Taylor | Rubbra | Yates. A Factory Toward Fulfilment [koozarch]

a factory toward fulfiment, fig. 3 - delivery


« We are a society engrossed in consumption. Our persistent pursuit of possession is a product of lies that we have been taught; where objects become the means to reach an instinctive, yet untenable goal of true happiness.
As the producer of artefacts, the factory plays a significant role in this process. But what if the factory set out to address the root cause of consumerism? What if a factory could transform the person from a mechanism of incessant consumption into a being of utter contentedness?
We propose a world in which consumerism becomes redundant. Where the factory doesn’t contribute to the problem, but becomes the solution. A Factory Toward Fulfilment takes stock from those brave enough to break away from the conventions of the status quo.
For those who choose this route, our architecture provides an ascending assembly of desires – each floor an overindulgent exces.
In this way, a moving conveyor-belt of society experience their materialist lifestyles to the extreme – drowning in fur coats, sick from eating too much cake, burning away a lifetime of video gaming in one fell swoop.
The output creates a world free from materialism. Is this not a simpler, and more beautiful place ? »

A Factory Toward Fulfilment | Leo Taylor, Naomi Rubbra and Felix Yates

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